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Green Book Travel is a full service travel agency. We offer curated travel experiences that cater to the diverse preferences and interests of our clients. Whether you're looking to embark on an African safari, attend an annual African festival, or discover your ancestry, we have the perfect trip for you.

Our authentic, sustainable travel experiences take you on immersive, reflective journeys, where the sights, sounds, and tastes of each destination leave an indelible mark on your soul. From retracing ancestral footprints to exploring historic landmarks, experiencing local customs and traditions, and indulging in the local cuisine, our trips offer an opportunity to discover some of the greatest stories never told.

With Green Book Travel, you can journey to our ancestral homelands and immerse yourself in the rich cultural heritage of the African Diaspora. Whether you're interested in exploring the diverse cultures of West Africa, experiencing the vibrant energy of Brazil's Carnival, or witnessing the breathtaking beauty of Tanzania's Serengeti National Park, we have the expertise to curate the perfect trip for you.

With over 50 countries explored and 20 years of experience in client service, education, program development, hospitality and tourism we are committed to providing you with best in class travel experiences while also ensuring that your trip benefits locals. Our commitment to sustainability and ethical tourism ensures that our trips support local communities and promote the preservation of cultural heritage at each destination. Choose Green Book Travel for a trip of a lifetime that combines cultural immersion, adventure, and unforgettable memories.

Exploration is our DNA- GO Green

Green Book Travel logo: A green book with roots, featuring a globe with Africa highlighted & airplane circling


At Green Book Travel, our mission is to bridge the Diaspora by providing culturally immersive travel experiences that connect Black and Indigenous communities across the Americas, Africa, and the Caribbean. Through our travel programs, we strive to promote cultural preservation, economic empowerment, and community development while fostering a deeper understanding and appreciation of our shared heritage. Our commitment to responsible and sustainable tourism ensures that our impact on the environment and local communities is positive and meaningful. At Green Book Travel, we believe that travel has the power to not only transform individuals but also entire communities, and we are dedicated to creating unforgettable journeys that leave a lasting impact.


Our vision at Green Book Travel is to create a world where the African diaspora is empowered to connect with, celebrate, and reclaim their ancestral heritage. We strive to lead the way in promoting sustainable tourism and economic development across the African continent, through our culturally immersive trips and community-based initiatives. Our goal is to bridge the gap between the African diaspora and the continent, fostering mutual understanding, respect, collaboration and development. We envision a future where every traveler can experience the richness and diversity of Africa, while making a positive impact on the local communities they visit.

meet OUR founder
HRM Queen Zosimli Naa, Kennedy S. Johnson, our founder, immerses in the colorful marketplace in Nigeria
Queen Zosimli Naa, Kennedy S.Johnson M.Ed, MHA

Kennedy S. Johnson is a trailblazing business magnate, philanthropist, and cultural ambassador who holds the esteemed title of Her Royal Majesty Queen Zosimli Naa of Tamale in Ghana's Northern Region. She is the founder of Green Book Travel, a full-service travel company specializing in culturally immersive ancestry and heritage trips to Black and Indigenous communities in the Americas, Africa, and the Caribbean. With over 55+ countries under her belt, Kennedy's travel experiences have opened up a world of opportunities for the African Diaspora.

Under Kennedy's leadership, Green Book Travel has been instrumental in driving tourism and development to Africa while promoting business with Black entrepreneurs and artisans. Green Book Travel is not just a travel agency; it's a movement. Kennedy's commitment to the community and building sustainable partnerships is a top priority,  She has been recognized for her outstanding work by various media outlets, including PBS, Black Dollar Network, Essence, and the British Herald, among others. In addition, she was named to the Forbes Next 1000 list, which recognizes innovative entrepreneurs who are redefining business in their respective industries.

Kennedy is also the founder of Kith and Kin, a non-profit organization that sponsors several philanthropic programs across the African continent. She has provided a borehole for the people of Pepraw in Nsawam, distributed sanitary napkins to the Krobo Community, and donated shoes to 120 children in the Kasuliyili community under the Tolon district of the Northern Region.

Kennedy's journey has been fueled by her desire to rescue our identity and not have our heritage erased. Her passion for culture and socio-economic development is evident in all her endeavors, and her enskinment as Queen Zosimli Naa of Tamale is a testament to her commitment to promoting unity, Pan-Africanism, and the development of the continent of Africa.  Queen Zosimli Naa, Kennedy has vowed to be a catalyst for vital development and advancement, advocate for culture conservation, and continue to encourage and lead the journey of the African diaspora back to the continent. Green Book Travel is the first travel company in history to accept Black Dollars (BLKD), a new digital currency for the Culture. With Green Book Travel, Kennedy S, Johnson is redefining the art of vacation and connecting the African Diaspora with their roots in a way that is both authentic and transformative.

As an influential world traveler, entrepreneur, and change agent, Kennedy is on a quest to discover all that the world has to offer while redefining the experiences of Black travel globally. She is dedicated to philanthropy, business development, and facilitating connections while curating epic experiences for others. In her free time, she enjoys going on thrill-seeking adventures in foreign lands and documenting it all with style and grace. With Kennedy and Green Book Travel, clients can expect an unforgettable cultural experience that enriches their knowledge of their ancestry and heritage and contributes to the socio-economic development of the communities they visit.

Professional Education/Certifications:

travel expertise with our Tourism Certificate, comprehensive insights in tourism, hospitality, and culture
Muma Post-Crisis Leadership badge, symbolizing resilience, innovation, and forward-thinking in navigating challenges
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